Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, is the world-renowned authority on color and provider of color systems and leading technology for the selection and accurate communication of color across a variety of industries. The PANTONE® Name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer.

In 1963, Lawrence Herbert, Pantone's founder, created an innovative system of identifying, matching and communicating colors to solve the problems associated with producing accurate color matches in the graphic arts community. His insight that the spectrum is seen and interpreted differently by each individual led to the innovation of the PANTONE MATCHING SYSTEM®, a book of standardized color in fan format.

Over the last 45 years, Pantone has expanded its color matching system concept to other color-critical industries, including digital technology, textiles, plastics, architecture and contract interiors, and paint. It continues to develop color communication tools for a variety of industries and aggressively adopts new digital technology to address the color needs of design and production professionals.

Pantone was acquired by X-Rite, Incorporated in October 2007.

X-Rite Senior Leadership Team

Pantone Management Team

Ron Potesky, senior vice president & general manager
Lisa Herbert, vice president, fashion, home & consumer
Andrew Hatkoff, vice president, technology licensing & OEM business development
Kenneth Niepokoy, vice president, manufacturing & color technology
Billy Chien, vice president, finance and controller
Buzz Apostol, vice president, sales, Americas
Terence Lam, vice president, sales & marketing, Pantone Asia